Revenue compounds when product-led growth and sales-led motions work together instead of in isolation. But most billing systems force companies to choose: build for speed and self-serve, or build for control and enterprise contracts. Marketplaces add another layer of complexity, often requiring separate billing logic entirely.

This fragmentation creates operational chaos. You manage self-serve customers in one system, enterprise contracts in another, and marketplace transactions in a third. Each system has its own data model, reporting format, and reconciliation process. Without a unified source of truth, teams waste hours reconciling revenue across systems, can't track customers as they move between channels, and lack visibility into standard metrics like total daily revenue. Meanwhile, customer expectations don't change: PLG users expect instant provisioning, enterprise buyers need customized invoice terms, and marketplace customers want to draw down their cloud commits. Managing this complexity across disconnected systems results in high operational burden across business, finance, and engineering teams. 

Companies need invoicing infrastructure that flexes across every channel while maintaining a single source of truth for pricing, usage, and revenue.

Metronome unifies invoicing across self-serve, sales-led, and marketplace motions. Teams manage all revenue channels from one platform with unified pricing and reporting—no duplicate systems, no visibility gaps.

We’re excited to announce PLG invoicing for self-serve payment collection and invoicing through GCP Marketplace. Together with Metronome's enterprise invoicing capabilities, teams can now manage invoicing every revenue channel—self-serve, sales-led, and all major cloud marketplaces—through one unified platform.

PLG invoicing

Self-serve motions live or die on speed and automation. Customers signing up for any self-serve product expect instant access, ease of payment, and transparent billing. Any friction in the flow creates drop-off and support burden.

Most companies end up using fragmented solutions across their revenue motions. One system handles self-serve payments and another manages enterprise invoicing. This makes it hard to maintain visibility into total revenue, understand the full customer journey, or keep pricing consistent as customers move between channels.

PLG invoicing in Metronome automates the entire payment flow for self-serve customers within an embeddable billing console. We believe billing should be part of the product experience, not separate from it. With Metronome’s Billing Console, customers manage payments, view invoices, and track usage without leaving your application. When customers sign up, they're provisioned instantly, usage tracks automatically, and charges process on schedule without manual intervention. The same pricing engine that powers enterprise contracts handles PLG billing, so customers moving upmarket never hit a billing wall or require manual migration.

What this enables: 

• Consolidate systems: bring usage, invoice, and payment into a single system, reducing operational overhead and integration complexity.
• Enhance your product experience: embed your billing workflows directly into your product to provide transparency to your customers and minimize friction.
• Maintain pricing consistency: Use the same rate card for PLG and enterprise, so upgrades happen seamlessly without complex migrations. 

Learn more about PLG invoicing here. 

Invoicing on GCP Marketplace 

Cloud marketplaces have become a critical revenue channel. Customers want to buy through AWS, Azure, and GCP to consolidate vendor relationships and draw down existing cloud commits. For sellers, marketplaces unlock access to procurement budgets and accelerate enterprise deal cycles.

But marketplace billing is notoriously complex. Each provider has different reporting requirements, billing formats, and integration protocols. Most teams end up managing marketplace transactions in separate systems, creating reconciliation gaps between marketplace revenue and internal billing data. Launching a new marketplace often means months of custom integration work.

For the past three years, Metronome has provided out-of-the-box support for AWS and Azure marketplace listings. Today we're excited to add GCP marketplace to complete our support for the largest cloud marketplace providers. Teams can now manage invoicing across all major cloud marketplaces all from a single rate card, providing a unifying foundation for linking revenue across AWS, Azure, and GCP. 

What this enables: 

• Launch marketplaces in weeks, not quarters: Native integrations eliminate months of custom development for each cloud provider
• Maintain one source of truth: All marketplace transactions flow through the same pricing engine and contract logic as direct sales and self-serve 
• Simplify reconciliation: Revenue from every channel rolls up into unified reporting, eliminating manual reconciliation between systems

Anyscale went live on AWS, Azure, and GCP marketplaces in under three weeks each. Launching each marketplace required minimal engineering work for the team because Metronome handled the integration complexity. Elizabeth Hu, Product Manager at Anyscale, notes: "Without Metronome, it would require significant engineering and operational effort to build out a system that keeps track of contract states across self-serve, enterprise, and cloud marketplaces. Matching real-time consumption against usage commitments at scale is a massive infrastructure challenge.” Read the case study here.

Learn more about invoicing with GCP marketplace here. 

Metronome as monetization infrastructure 

These product capabilities give teams what they need to scale revenue across every motion:

• Go live on marketplace listings without rebuilding billing infrastructure
• Maintain consistent pricing logic whether customers buy through PLG, sales, or marketplaces
• Give marketplace customers real-time usage visibility and cloud community burndown  tracking
• Give finance real-time visibility into revenue across all motions

With this foundation, companies turn invoicing into an accelerant for growth instead of a constraint on how they go to market.

→ Read next: Make Billing Part of Your Product Experience

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